Illustration by Arthur JonesThe true cost of gasoline is more than we pay at the pump.
Even though gas prices have fallen by a few cents in recent weeks, the pain at the pump is still acute as we approach the July 4 holiday. When it comes to gas, how much is too much to pay?
Recently, we published an animated video about the hidden costs of gasoline. We explained that the environmental cost of pollution, and the health cost of asthma from that pollution, aren't included in the price we pay at the pump.
The video explored some of those costs to society, noting a study [PDF] that puts the true cost of gasoline at up to $15 per gallon. The video has been traveling around the Web and has received tens of thousands of views on YouTube and hundreds of comments on The Huffington Post.
To further open the lines of communication with our readers, we asked a handful of questions through the Public Insight Network, which solicits input from people across the country. We got 55 responses in two weeks, most of which were from California. But a few readers chimed in from Washington, Colorado, Illinois, Florida, North Carolina and Connecticut.
Help us do more.
When we asked, "How much are you willing to pay for gas?" we expected only a dollar figure. But some opened up and told us why they could pay more for gas.
About 20 percent of respondents said they were willing to pay up to $4 or $5 per gallon, and about 20 percent said they would pay up to $10 per gallon. Three people were willing to pay up to $15 per gallon.
View PIN responses in a larger map